Logo Animation

Logo animation is a short 2d or 3d animated video used for branding and advertising. It is a good way to introduce the company to customers. There are two types of animated logos:

1. Simple, such as logo appearing, disappearing, rotation and similar things.
2. Complex including transforming, special effects or interacting with other animation elements.

Advantages of animated logos over static logos:

1. Animation is always more memorable. Customer can forget the company`s name because of during the day people met a lot of texts and images and human brain has no interest in keeping everything we`ve seen before in mind, especially when this information doesn`t offer any value.
2. Cool animated logos earns the user`s interest and impact on user`s loyalty.
3. Video is much more effective than picture or text.
4. Help to provide the positioning of the brand: elegant, cool, fun, modern, original and so on.

Animated logo has narrower scope than non-animated because it`s impossible to place animation on signboard or printed product, but it can be used in the following cases:

1. On the company`s website, in particular as banner.
2. As intro or final part for video.
3. In ads and social media promotions.

A trailer for a film or cartoon is an excellent example of the importance of using animated logos. As an example, when the word `Pixar` is used, everyone will remember funny animation with jumping lamp. Or Metro Goldwyn Mayer, which created a logo animation with a roaring lion. By the way, there is an interesting fact about this company: before the 50s this company was using a real lion for the movie opener, but after TV changed standards and the quality of the video became 4k and 8k Metro Goldwyn Mayer was forced to replace real lion with digital.

The idea of these examples is to demonstrate how logo animation creates some kind of attachment to the brand and, even after a while, people remember about the company.

If you want to change your logo to an animated one, please contact us right away. To do so, just fill down a short form or send email.